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Find Out The Little Known Connection Between Showing Many Homes and Getting Fat Part 1 of 2
By: Dave Clocker
Danger:
Your Health Can Be At Risk When You Show Too Many Homes!!
If you were to ask yourself, what would you honestly say is the number of homes that you show buyers on a house-hunting trip? How often do you show homes with each buyer? Once, twice a week? Showing buyers too many homes will confuse them, so it is best to limit the number of homes.
Showing homes is like ordering food at a fast food restaurant. When you go to certain restaurants where the menu is like a textbook (since there are so many selections to choose from), it is sometimes difficult for you to decide what to order. However, if you go to one that specializes in just a few items and they do it well, then it is as easy as 1-2-3 to order. A good example of this is at In-N-Out Burgers. They have a very simple menu. You either order 1) Hamburger 2) Cheeseburger 3) Double double. It includes fries and drinks and if you want a milk shake then just add that to it.
As an example, let me share with you the experience I had when visiting a new neighborhood eatery. I stood and stared at the extensive menu on the wall. The cashier asked, "May I help you?" I had to tell him "I'm not ready. Just a minute please. I'm still debating what to get."
You would believe ordering food is a simple and easy task. After all, it is not a differential equation that I need to integrate or a chemical compound that I need to mix. Yet, I felt as though I was back in college solving complex mathematical calculations…and this was supposed to be a relatively easy task of placing an order for lunch. I felt rather awkward standing there with my mind running its cycles while the cashier looked at me as though I was an alien from outer space. To help out those you are providing a service to, maximize the use of simplicity in everything you do.
The way I see it, when people are given too many choices in life, they not only get confused, but they also put off making a decision. This is human nature at its finest. Given too many choices we choose none! Like with having too many choices when ordering food, when agents show buyers too many homes, it may overwhelm the buyers. For buyers who don’t really know what they want, the issue gets worse since the more houses they see, the more they will keep switching back and forth on what they are looking for. They don't need to see 100 homes before buying a house. It is simply too time consuming and it may do more harm than good. Every buyer is different, so you make adjustments in your showing pattern based on how the buyer makes decisions.
Many can relate to the experience we had in the past years where a house would come on the market and within hours, could be sold, so buyers made quick decisions. Now, in a buyer’s market, with so much choice and the accompanying media hype of reporters telling people not to buy a house, some buyers will find it to be too much pressure to make a choice and they will procrastinate it because it becomes too painful to move forward.
It is better to keep everything in moderation and don’t go to the extremes either way. You will be better off!!
The homes that are for sale have flooded most markets and it is the agent’s job to cherry pick the best ones to help buyers focus on the homes that match up with what is desired. The important part of the selection process for the agent is to listen to the buyers when they explain what they want. It makes a big difference when you pull out and hand over to the buyers a list of homes that most match their needs. With the amount of inventory available, buyers are nervous because they want the most for their dollar. Therefore, to make the process smoother, the criteria of what the buyers are looking for has to be established up front so everyone is on the same page. If you know the inventory and you know your clients, you should be able to eliminate some choices beforehand. The process of selecting only the most closely matched homes is best done via email or by phone before pounding the pavement to visit the property.
Join us in part 2 of this 2 part series to find out specific tips on how you can show just the right amount of homes and get a purchase agreement signed quicker.
Article Source: http://www.noviceinvesting.com/Article
There is an even better side to real estate than you may be aware of. Dave Clocker is a real estate investor who will teach you the Secrets That 99% Of The Individuals Out There Will Never Know About How To Almost Magically Generate Wealth Thru Real Estate. He has taken these creative strategies and combined them into content-packed videos, exclusive reports, and conversations with experts. Check more out at www.RealEstateWayToWealth.com
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