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Colleen Davis's Articles in Marketing

  • Guerrilla Marketing Basics for the Small Business
    Guerrilla marketing is a concept that many small business owners can get on board with: it’s a marketing system that relies on a very low budget by using time, energy and imagination to create a successful marketing campaign. It was created by Jay Conrad Levinson
  • 10 Keys to Small Business Marketing
    the biggest mistake that most small businesses make is trying to market themselves to the wrong customers. Usually, small businesses advertise in a way that is meant to appeal to everyone, when they should be targeting a very small group of people.
  • A Cost Effective Marketing Tool
    There are many tools available to the small business trying to make its mark in the world. There are brochures, postcards, flyers, and many others.
  • How To Create A Marketing Plan
    If your marketing plan consists of giving a discount when inventory is high and letting customers know about the discount by hanging posters in your window, you may want to rethink your plan.
  • How to Market to Women
    Women and men are different creatures in many ways, and the way they each interpret marketing is very different.
  • How to Effectively Launch a New Product
    Launching a new product takes work – almost as much work as creating the product itself. But the results of a well-executed launch are worth it
  • Effectively Market Your Small Business
    Real estate can come in many forms. Most usually, you envision some physical structure residing on a parcel of land. However, it can also refer to the equally valuable property represented by area
  • Marketing Tips To Use Right Now
    Tried and true tactics are starting to lose their luster. According to a survey of 700 marketing professionals by MarketingSherpa, of the 15 most common B2B marketing tactics used today
  • How to Make an Effective Company Newsletter
    Even in this high-tech age we live in, a simple newsletter can still be a tremendous tool for your company in your marketing efforts. They are relatively inexpensive, they can give a personal feel to your advertising
  • The New Age of Marketing
    This is the age of the Internet. I bet whoever is reading this is going to be reading it from a website. How many countless millions are online at this very moment? I wouldn’t even bother counting.
  • Completing Your Marketing Checklist
    Everybody judges a book by its cover. They’re going to do this to your business too. Everyone understands this, that’s why all the stores on Main Street have a display case. Everyone understands this, but no one realizes that this applies to all of your marketing materials.
  • Do You Have Everything You Need To Kick Off Marketing Your Brand?
    Marketing is part and parcel of any industry. If you want to succeed in your chosen niche, you need to market your business to your target clients. Have you decided on the marketing strategy that would propel you to the recognition you want?
  • 4 Major Selling Principles That Spell Success
    There are four major principles applied in selling your products and services. As in any other industry, whether you’re a small business or a Fortune 500, you need to learn the different principles that govern every sale in order to attain success.
  • Ideas For Eye-Catching Business Cards
    You know that you can’t do without a business card. Whether you’re a business owner, a freelancer, a service provider, or even a student, you need a business card printing piece to help you introduce yourself
  • Things To Avoid With Trade Show Promotional Items
    Trade show promotional items are probably the most effective tools to get your message across to your target audience. In fact, if you do it repeatedly, you’ll more than likely get your target audience to remember you and maybe even get into business with you.

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