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Analysis of American Sport Shoes Market in 2006 Nike, which takes the first place in American sport shoes market and shares the market of 40%, has absolute advantages. However, its overload status is challenged frequently by Adidas, Puma, Newbalance in recent years. Analysis of Chinese Sport Shoes Market in 2006 According to analysis of Chinese sport shoes market in 2006, Nike, Adidas, Anta, Li-ning and Pepsi has become the five brands of sport shoes most highly evaluated by customers. And the whole concern proportion of these five brands reaches 77.8%, thereinto, concern proportion of the brand Nike is even as high as 44.84%. The Influence Of Beijing 2008 Olympic Games To Chinese Sport Shoes Market With the approaching of Beijing 2008 Olympic Games, more and more Chinese customers attend in various of sports, athletic sports gradually become one of the parts which can’t lack of in common people’s life, sport shoes market will be more and more larger.